'Go Green' web portal was launched in July 2008 to remind people to be mindful of and sensitive to the natural environment in our daily life. The main objective of the site is to increase the awareness of environmental issues that affect the future of the planet.

Go-Green.ae features 'Green Stories' that demonstrate the steps taken by corporations as part of their commitment to preserve the planet. Gobal organizations such as Panasonic, Orange, Toshiba, Cisco, Discover, Dell, HSBC, Google, Emirates Airlines, Marriott - Hotels and Resorts, Interconteniental Hotels, Grand Hyatt, Zipcar, Nissan and Mazda share their 'Green Innovations' online.

Go-Green.ae is updated 24/7 with information relating to news, events, technologies, videos, web resources and success stories in the feild of energy, conservation, sustainability and environmental protections. The recently launched 'Green Heroes Program' gives credit and encouragement to individuals who have contributed in the fields of renewable energy, energy efficiency and sustainability.